Metro East Web Academy (MEWA) is an online charter school. The 2020-21 school year saw record enrollment due to the global pandemic, and their concerns were that recuitment would drop off significantly post pandemic. The solution was to launch an intragrated multi-channel awareness campaign to boost the online education option to those who found a benefit to remote learning.
Haley Lewis, Director
Delaney Lewis, Design
Dillon Foglio, Design
Initially tasked with developing a social media strategy, it became apparent that in order to reach enrollment goals, we needed to incorporate other media strategies to create a compehensive message and drive up enrollment.
MEWA’s existing visual brand needed a little spice to speak to the student population. By creating a companion brand for social and digital use, designing a mascot, expanding the color palette and font usage, we were able to create an vibrant and cohisive brand guide for the campaign.
MEWA moved into a new facility located in the Historic Downtown Gresham business center. Located in the center of town, the new building had high visability and foot traffic. The original sign was small, unremarkable, and virtually invisable. Branding the building was top priority to launch the awareness campaign.
Window graphic, door signs, temporary banners, and event flags we created to highlight the new facility in the heart of downtown.
EDDM Print Collateral
Oversized postcards were printed and delivered to targeted postal routes to make sure those who were still homebound or sheltering in place were informed about MEWA enrollment options.
Investing in sponsored posts on Facebook, Instagram, and Youtube, coupled with a stragetic Google Ad buy, we were able to penetrate the digital space of our target audience with a variety of consistant messages. These efforts linked to landing pages to download an appliction and schedule a call with a MEWA representative.
Designing a variety of bus back and transit ads for Tri-Met gave the campaign high impact and visibilty in the East County target area. Tri-Met loved the ads so much they offered to continue running the campaign at not cost for several more months.
MEWA’s community bus was wrapped with the campaign branding and call to action/contact info to act as a rolling billboard or large sign when parked in the school parking lot.
By expanding the visual brand elements, we created a robust campaign brand that worked across several media platforms including digital, print, and environmental.
Minimal Logo Design
Responsive Landing Pages
Luanching an integrated campaign included multi channels for potential students and parents to connect with MEWA admissions.
Aligning the visual elements, such as colors, fonts, and imagery, with the essence of the brand, a cohesive and recognizable visual identity can be established.
BUILDING A VISUAL STORY
BUILDING A VISUAL STORY
MEWA exceeded their enrollment goals and had to scramble to fill teacher positions to accomodate the additional student body. Visual awareness and brand recognition increased and conversions on sponsored digital ads, traditional transit media, and direct mail proved successful. MEWA has addopted the brand elements as their new standard and continue to see success in growth as they implement these design elements into other media.
- Conversion Rate - 90%
- Return Users - 77%
- Social Following - 85%
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With 20+ years of design experience in corporate, agency, and boutique studios, I bring a unique perspective to finding achievable solutions. As an executive creative advisor, I will help guide you through the creative process to maximize your brand potential, elevate visual exposure, and increase revenue... RAISE YOUR GAME.